With an ever-expanding product assortment, Fenty now includes a rainbow of ultra-pigmented hues for eyes, lips, and cheeks, and most recently launched a skincare collection. While she was hardly the first to think outside a once-limiting shade range spectrum, her celebrity (including a mere 150 million Instagram followers) and exceptional formulas certainly sparked a cataclysmic shift in inclusive thinking that permeated across the entire industry today. Fenty Beauty changed the face of the industry in September 2017 when her foundation lineup debuted a whopping 40 shades (and now 56 shades!), bringing the conversation of inclusivity and women of color to the center of the beauty conversation. ![]() From chart-topping music, to trend-setting fashion styles, Rihanna’s work is some of the most influential of its time and her beauty collection is no exception. The Barbadian superstar behind this celebrated beauty collection is no stranger to success. It can be intimidating to navigate the extensive options The product lineup may be compact (with less than 15 different products in the range), but each of the thoughtfully designed products are easy to fall in love with, like skin-beautifying glow drops, blurring skin tint, and a highly decorated Hell or High Water mascara that will give your sworn-by favorite a run for its money. ![]() ![]() It’s a brand that prioritizes all the good-for-you stuff like quality ingredients spiked with skincare boosters like niacinamide, bottled up in sustainably sourced recyclable packaging. The Caliray brand is rooted in clean formulations with a laid back, California-glam vibe that beautifully bottles up that golden hour, ray-of-sunshine glow. Zomnir was previously the co-founder of Urban Decay, so yes, it’s safe to say she knows a thing or two (or a zillion) about awesome cosmetics and game-changing formulas. The brains behind this buzz-worthy product lineup is founder, Wende Zomnir, and while her name might not ring a bell, her products certainly will. Feast your eyes on a slice of Sephora heaven and discover the best Sephora beauty brands worth treating yourself to. To help make shopping even easier for you, we’re also sharing our favorite hero products from each brand. In an effort to help you navigate the over-crowded makeup options available, we are breaking down the Sephora brands worth your hard-earned dollars. From skincare-spiked makeup, to meticulously sustainable formulas, and celebrity-backed performance brands, there’s no shortage of buzz-worthy makeup innovation taking over Sephora today. While you’ll always find tried-and-true OG beauty brands like Benefit, Urban Decay, and Stila, the last few years have brought a surge of exceptional new beauty brands to grace the Sephora shelves.Īs beauty editors, we are constantly testing the newest products to launch at Sephora to help you find the brands and products that are actually worth the hype. The beloved retailer is like a candy store full of beauty magic, inviting shoppers to give into their temptations, and dab, swatch, and play with some of the best brands in the game. Black Radiance highlights the strength & beauty of today’s black women with a portfolio of luxurious, affordable cosmetics.Few words spark a genuine heart-racing excitement among beauty lovers like that of “Sephora”.
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